Data Science and the Art of Producing Entertainment at Netflix

Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Creators of these stories pour their hearts and souls into turning ideas into joy for our viewers. The sublime art of doing this well is hard t...

Using Machine Learning to Improve Streaming Quality at Netflix

One of the common questions we get asked is: “Why do we need machine learning to improve streaming quality?” This is a really important question, especially given the recent hype around machine learning and AI which can lead to instances where we ...

Artwork Personalization at Netflix

For many years, the main goal of the Netflix personalized recommendation system has been to get the right titles in front each of our members at the right time. With a catalog spanning thousands of titles and a diverse member base spanning over a ...

AVA: The Art and Science of Image Discovery at Netflix

At Netflix, the Content Platform Engineering and Global Product Creative teams know that imagery plays an incredibly important role in how viewers find new shows and movies to watch. We take pride in surfacing the unique elements of a story that c...

What is Netflix Research?

Research at Netflix is aimed at improving various aspects of our business. Research applications span many areas including our personalization algorithms, content valuation, and streaming optimization. To maximize the impact of our research, we do not centralize research into a separate organization. Instead, we have many teams that pursue research in collaboration with business teams, engineering teams, and other researchers. This allows for close partnerships between researchers and the business or engineering teams in each area. In addition, research that applies to the same methodological area or business area is shared and highlighted in discussion and debate forums to strengthen the work and its impact. These forums also serve to identify and motivate future research directions.

Researchers at Netflix love working in a unique environment enabled by the Netflix Culture that values curiosity, courage with smart risks, innovation, science, rigor, and high impact. Across the company, we strive to run experiments to back our hypotheses up with evidence, which often uncover surprises that redirect or refine our research. We relish the freedom to try new ideas and the opportunity to debate their implications with colleagues spanning all parts and levels of the company, including our own CEO.

Our Focus Across the Business

Personalization & Search

Helping members discover content they’ll loveLearn more

Content & Studio

Curating and producing the best content for our membersLearn more


Optimizing your viewing experienceLearn more

Marketing & Growth

Helping more people find and enjoy NetflixLearn more

Business Operations

Ensuring our company is thriving, reliable and secureLearn more

Help us solve complex business problems.