Using Machine Learning to Improve Streaming Quality at Netflix
One of the common questions we get asked is: “Why do we need machine learning to improve streaming quality?” This is a really important question, especially given the recent hype around machine learning and AI which can lead to instances where we ...
Data Science and the Art of Producing Entertainment at Netflix
Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Creators of these stories pour their hearts and souls into turning ideas into joy for our viewers. The sublime art of doing this well is hard t...
Artwork Personalization at Netflix
For many years, the main goal of the Netflix personalized recommendation system has been to get the right titles in front each of our members at the right time. With a catalog spanning thousands of titles and a diverse member base spanning over a ...
What is Netflix Research?
Research at Netflix is aimed at improving various aspects of our business. Research applications span many areas including our personalization algorithms, content valuation, and streaming optimization. To maximize the impact of our research, we do not centralize research into a separate organization. Instead, we have many teams that pursue research in collaboration with business teams, engineering teams, and other researchers. This allows for close partnerships between researchers and the business or engineering teams in each area. In addition, research that applies to the same methodological area or business area is shared and highlighted in discussion and debate forums to strengthen the work and its impact. These forums also serve to identify and motivate future research directions.
Researchers at Netflix love working in a unique environment enabled by the Netflix Culture that values curiosity, courage with smart risks, innovation, science, rigor, and high impact. Across the company, we strive to run experiments to back our hypotheses up with evidence, which often uncover surprises that redirect or refine our research. We relish the freedom to try new ideas and the opportunity to debate their implications with colleagues spanning all parts and levels of the company, including our own CEO.
Our Areas of Expertise
Our Focus Across the Business
Personalization & SearchHelping members discover content they’ll love
Content & StudioCurating and producing the best content for our members
StreamingOptimizing your viewing experience
Marketing & GrowthHelping more people find and enjoy Netflix
Business OperationsEnsuring our company is thriving, reliable and secure